“ The identity inspired by the phrase ‘a window to the world’ helps wtfares’s logo to work consistently in different scales & context. ”
A window/door denotes the entry to a new world, a journey, a new life, sceneries, fresh air, etc. A simple structure of a plane window helps in highlighting the “wtf” but at the same time not disrupting “fares”, & giving it a seamless look.
Logo - Color Iterations
“ The identity inspired by the phrase ‘a window to the world’ helps wtfares’s logo to work consistently in different scales & context.”
Logo - Color Monogram Favicons
“ Trying a slightly more corporate language, using the same elements. To show how the brand could opt for this route also. ”
“ The extended visual language follows vector graphics in dual color palette, keeping it minimal & playful. The brand can play with the types of travelers & memories through these illustrations. ”
“ Using the monogram as a visual element for the posters, to give
a feeling of jumping in & out of adventure. ”
“ Using the monogram as a visual element for the posters, to give
a feeling of jumping in & out of adventure. ”